In the face of climate change and eco-anxiety, people are becoming more conscious of where and how they shop. As sustainable shopping behaviours become embedded in culture and as people seek guidance and support from brands, Selfridges Project Earth is helping to build a more planet-positive future.

People want brands to align with their values – meaning some are turning to certifications to communicate where they stand on certain issues. But with government regulators lagging behind consumer expectations, how far do certifications go when providing people with the reassurance they’re after?

Coca-Cola’s sponsorship of COP27 has been met with scorn by environmental groups, who have been quick to decry the move as blatant greenwashing. People are increasingly savvy to CSR initiatives, particularly when it comes to climate issues, and want companies to do more than pay lip service.

Britons are sceptical of businesses' environmental claims, with most believing that they aren’t suitably supported. While most people want transparency, businesses are reluctant to provide it due to greenwashing fears, meaning they must ensure that comms emphasise demonstrable environmental action.