In today’s hyper-connected globe, the meaning of national identity is no longer rigid, and we’re seeing a dissolution of cultural borders as we travel through our devices. This shift in mentality is happening against a turbulent geopolitical backdrop as countries prioritise regional allies.

Younger generations in China are practicing slower lifestyles by serving up stove-boiled tea. With lockdown rules sparking uncertainty and disrupting daily routines, a growing number of people are seeking comfort in escapist rituals as they place greater importance on their emotional wellbeing.

A Chinese drama that follows the life of a metropolitan woman as she moves to a rural village is taking the country's youth by storm. As Gen Zers nationwide continue to look for ways of slowing down their fast-paced lives, shows like this speak to a new kind of aspirational lifestyle.

Sephora is making a move to support the rising global dominance of the Chinese beauty market. As consumers want products that meet local beauty standards and have an air of homegrown heritage and appeal, brands are targeting beauty connoisseurs through products that transcend cultures and borders.

From putting off marriage to ‘lying flat’, Chinese young people are quietly rejecting their country’s rigid social norms, seeking out more mindful activities, and ‘do-gooding’ on behalf of society. How is their growing sense of individualism impacting how they buy luxury?