Aware of hidden agendas, people no longer believe in the possibility of absolute truth or complete transparency from institutions, public figures, and individuals. Yet they are still drawn to honesty, integrity, and – at times – even vulnerability, which they expect from peers and brands alike.

Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

Just over four in five people trust local news, a UK poll has found. As Britons increasingly look for transparency, truth, and representation from the media, brands that reflect a sense of local identity can resonate with news readers and build a sense of trust in a space where it's lacking.

Instagram co-founders Kevin Systrom and Mike Krieger have launched Artifact, a curated news app driven by AI. While taking cues from the vertical video revolution currently taking over social platforms, it aims to go beyond personalisation by redefining the online reading experience altogether.

As the third-largest market for podcast consumption globally, Brazil is home to a growing number of independent creators in the space.Não Inviabilizehas become one of the most popular productions in the country by foregrounding authentic storytelling and providing a space for community interaction.

Online community radio has proven highly popular among Gens Y and Z by providing platforms for musical discovery and community connection. Their independent status enables these broadcasts to bypass the constraints of mainstream radio and represent diverse communities of curators and listeners alike.