When author Kyle Chayka explored 2010s minimalism in Longing for Less, a very different world existed. Today, a polycrisis-ridden and digitally saturated society finds people yearning for more. Whether you chalk it up to post-pandemic release or a general sense of impending doom, people are now looking for a...

In today’s hyper-connected globe, the meaning of national identity is no longer rigid, and we’re seeing a dissolution of cultural borders as we travel through our devices. This shift in mentality is happening against a turbulent geopolitical backdrop as countries prioritise regional allies.

In China, KFC has joined forces with actor Zhu Yilong to release a documentary showcasing the splendour of the nation’s waterfalls. With people across the country finding a new sense of pride in their heritage, they are engaging with brands that help them explore and understand home-grown culture.

Puma has launched a collection that merges Chinese heritage with sports in an attempt to appeal to Gen Z. As brand personality becomes increasingly important in the market, brands are exploring specific cultural and local niches – though authentic representation is essential.

After rising to international recognition, Guochao captured the attention of global brands. But many campaigns have fallen flat due to a lack of deep understanding of the concept. Canvas8 spoke to Xiaojing Huang, a renowned design strategist and trend expert, about the nuances of Guochao.

A decade after its inception, fashion label Shang Xia is beginning a new chapter by handing the reins over to Yang Li, an emerging domestic talent with a strong presence in the West. The goal is to win over Chinese locals who are quickly gaining spending power in the luxury market.