Against a backdrop of uncertainty, people are searching for new sources of control and stability. Where science and ancient wisdom have been conventionally pitted against one another, many are moving towards an integrated approach to authority that draws from the best of both worlds.

Early adopters of technology and defined by a love of fitness, Australians are among the most tech-savvy in the realms of healthcare and fitness. But as demands for digital healthcare services and fitness tech increase, how are brands meeting these needs and developing digital spaces?

Women’s sexual and reproductive health has historically been silenced, but the funding of sexual wellbeing company The Lowdown highlights how brands are supercharging women’s health and putting it at the heart of what they do. What can this approach tell us about the future of female care?

Men have a habit of ignoring health issues until they get serious. In an ad featuring one man’s encounter with multiple future selves, Mosh sheds light on the undesirable consequences of doing nothing. Choosing shock over subtlety, the spot shows the power of discomfort in sparking action.

Aussie eye health has worsened as screen time doubled during the pandemic, but with eye test fears and cost concerns, many are avoiding visiting an optometrist. Increasing accessibility to eye care is a key challenge, like easy-to-understand insurance policies or cheaper eyewear options.