In today’s hyper-connected globe, the meaning of national identity is no longer rigid, and we’re seeing a dissolution of cultural borders as we travel through our devices. This shift in mentality is happening against a turbulent geopolitical backdrop as countries prioritise regional allies.

In a hyper-connected world, it feels like everything previously ‘insider’ is more available than ever: from behind-the-scenes access to the lives of public figures to travel experiences immersing people into worlds previously deemed unattainable. But while people embrace this community-based inclusivity and u...

Luxury brand Jimmy Choo has collaborated with the creator ofSailor Moonto develop a capsule collection of shoes and accessories inspired by the show. Fashion plays a critical role in anime fandom, and by bringing it to life, the collaboration is leaning into the comfort of nostalgic fashion.

As anime proliferates the luxury sector, it points to the growing influence that subcultures have over the once-exclusive realm of high fashion. Anime is a mainstay among young Chinese people, and this desire for nostalgic content is encouraging Western fashion houses to embrace niche aesthetics.

The expansion of anime in America and its eye-catching style has moved it from being an underground niche subculture to a genre that has far-reaching influence and appeal. As it begins to be accepted in mainstream US culture, who are the new American anime fans that are spurring its growth?

Praying has gained a cult following owing to the brand’s ironic digital aesthetic and use of humourous and subversive iconography. With its popularity stemming from sartorial provocation, niche internet culture, and religious decontextualization, what does this say about modern consumer tastes?