Inês Fressynet is a senior behavioral analyst at Canvas8. Following a career in digital and broadcast journalism, she was drawn to cultural insights and strategy. She has carried out numerous qualitative and ethnographic research projects with a global perspective thanks to her fluency in three languages. In her spare time, she can be seen practicing headstands or reading French literature.


Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience. 

Personal Worlds

Canada

Travel and Leisure

Technology

Restaurants and takeaways

Apps and software

High noise levels in Canadian restaurants have led to some employees suffering hearing loss. Sound-level review app SoundPrint, which took off in the hearing health community, lists quieter ones while helping establishments bring their volume down and their customers back.