Signal29 Mar 2023
Classic cola relaunched to uplift homegrown Indian goods

Indian conglomerate Reliance is relaunching Campa Cola as a means of solidifying national pride and promoting homegrown products. While the drink plays into the nostalgia of an era when the country was finding its voice, it also highlights the tensions of the fraught political atmosphere in India.

Classic cola relaunched to uplift homegrown Indian goods