Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

Pinterest has launched ‘Find Your Routes’ to help Black people feel safe on their vacations. By embracing peer-to-peer recommendations, the platform's travel hub seeks to address the unique safety concerns and cultural considerations of Black holidaymakers, forgoing a one-size-fits-all approach.

Pinterest’s collage-making app Shuffles has found an audience in aesthetically-minded Gen Zers. The app speaks to a generation that's moving away from legacy social media platforms and towards more niche apps and smaller communities to explore self-expression and identity more visually.

Following a four-year hiatus, fashion and beauty retailer Claire’s is making a comeback with a range of Y2K-inspired accessories that customers know and love. As the brand doubles down on its brick-and-mortar experience, why is it resonating among a fresh audience of Gen Zers?

Digital scrapbooking in the vein of Tumblr is back, with OG platforms like Pinterest and newcomers including Landing giving Gen Zers space to build moodboards for style inspiration. What does this curatorial instinct among this generation signal about their creative values and sense of community?