Nicholas Lising-White is a behavioural analyst at Canvas8. With a degree in human geography from UCL, he is interested in the impact of differing cultural conditions on human behaviour. Outside of work, he can be found meandering between cafes on his bike, testing his culinary skills, and intermittently pottering around a rugby pitch.

MASSIVE DIGITISATION

With lockdown measures around the world restricting out-of-home activities, much of everyday life has moved online out of necessity. Whether they’re hosting digital dinner parties and happy hours via Zoom or touring museums from their sofas, people are rapidly adopting solutions that bring the outside world indoors.

Massive Digitisation

United Kingdom

TV, film, and social media video

ITV is closing its children’s linear TV channel, CITV, in autumn 2023. With Gen Alphas regularly opting for streaming over programmed TV, legacy broadcasters are well placed to bring young audiences to new platforms thanks to the emotional connection parents have with established TV channels.