In the face of economic crisis and climate change, Gen Zers are turning to canned food to save on their weekly shop. Driven by an appetite for novel food experiences and sustainable everyday products, they're embracing TikTok-ready canned brands that deliver flavor, authenticity, and values.

The pandemic has pushed tech front and center and people's lives have become more digital and contactless than ever. Soul Machines creates hyper-human AI avatars to offer people friendship and mentorship, representing the next era of digital companionship and coaching.

In the face of rising food shortages and food waste, 30 Minute Mowgli's flavourful recipes help the time-pressed ditch the takeaway. With people looking for convenience during the busy festive period, corner-cutting recipes that still deliver on flavour will win favour by giving people some time back.

American grocery chain Albertsons has teamed up with Pinterest to make mealtimes easier. As people look to simplify their day – from cooking to shopping to skincare – the collaboration will help them bridge the action-intention gap between pinned recipe ideas and meals on the table.