Conversations about sustainability are no longer enough. As it becomes all but certain that global heating will increase beyond the 1.5°C of the Paris Agreement, the effects of climate change are already a reality for many communities worldwide. People are not only sensing the urgency of the matter but are re...

Aware of hidden agendas, people no longer believe in the possibility of absolute truth or complete transparency from institutions, public figures, and individuals. Yet they are still drawn to honesty, integrity, and – at times – even vulnerability, which they expect from peers and brands alike.

Today, audiences are shaping the cultural agenda. Empowered to speak up for the causes they believe in, people are actively calling out brands they see as inauthentic. What are the main drivers of this behavioural shift? And how can brands win the trust of these outspoken advocates?

UberEats has recruited Kris and Kendall Jenner for its ‘Get Almost Almost Anything’ campaign, through which it makes the humorous admission that you can’t get everything on the app. Tapping into a desire for transparency while harnessing star power, it's a refreshing alternative to over-promising.

Aldi Australia has launched a campaign that encourages shoppers to visit different grocery stores – as long as they 'shop Aldi first'. With this message, the supermarket is attempting to show empathy by acknowledging the dynamics of loyalty in the context of an economic crisis and shifting beliefs.

To live more sustainably, people are striving to be more responsible consumers, replacing their day-to-day products with eco alternatives. But is this an effective way to address the climate crisis? Canvas8 spoke to anthropologist Fanny Parise to unpack the ‘myth’ behind responsible consumption.

Online fashion marketplace vveave connects independent designers with consumers to upcycle and re-invent garments. With some Gen Zers struggling to let go of fast fashion, how can community building and circular practices intertwine to encourage sustainable fashion habits?