People are taking a patchwork approach to self-expression to feel like they have control over how their identity is generated. Yet as individual expression becomes more mutable and mistrust in social systems abounds, there’s one place above all that people are seeking integrity and guidance: brands.

The dawn of Web 3.0 is bringing technologies into the mainstream that many will find unfamiliar, but while metaverses have their pros and cons, they are the future. Canvas8 spoke to Dr. Robby Ratan about their power and what we’re really getting into when we pop on a headset.

Adidas Originals’ Ozworld platform will use people’s personalities instead of their visual appearance to create their digital avatars. With unrestrained self-expression a big part of the metaverse’s attraction, people want brands to help them convey all aspects of their uniqueness online.

Baidu is meeting people's demand for meaningful online self-expression by launching a new generation of avatars. Encouraged by rapid technological innovations, people are demonstrating an inquisitiveness to explore virtual frontiers and are seeking more authentic virtual identities.

In the ever-changing world of NFTs, utility is becoming an increasing demand for collectors of digital art. Through a partnership with Nike, RTFKT is facilitating this jump to phygital offerings in the Web3 consumer market, using advanced technology to bring its metaverse sneakers tangibly to life.