The mainstreaming of AI is setting a new precedent for how people relate to non-human sources of intelligence. While automation on a consumer level has typically focused on specific tasks like replying to emails or budgeting, it’s now swiftly expanding to a more dynamic range of applications.

People are taking a patchwork approach to self-expression to feel like they have control over how their identity is generated. Yet as individual expression becomes more mutable and mistrust in social systems abounds, there’s one place above all that people are seeking integrity and guidance: brands.

A demand for more frequent musical releases has put fandoms in conflict with their favourite artists. Music lovers are flooding social media platforms with AI-generated covers faster than record labels can respond, bringing the ethics around AI and art ownership to the forefront of cultural debates.