With the cost of living crisis hitting hard, people are cutting back on eating out. With this in mind, Young’s has released extra-large battered fish fillets designed to mimic the experience and taste of pub-style fish and chips, all without having to leave the house or break the bank.

How can people treat themselves in a recession? Will eating out remain a mainstay? How can brands provide accessible nutrition as food prices soar? In this part of the 2023 Expert Outlook, we speak to three experts about how the cost of living crisis is impacting eating and drinking habits.

Wonder is a start-up that cooks its customers’ food right outside their homes via a fleet of full-service mobile kitchens. Using new cooking technology to combat consumers’ typical delivery complaints, it hopes to revolutionize the way people eat at home. Could this be the future of fine dining?

A study has found that a vast majority of shoppers think companies raise prices primarily out of greed, indicating a change in perception after years of inflation. As the cost of living crisis persists, sensitivity to price hikes is increasing and many are less likely to remain loyal to brands.