People are taking a patchwork approach to self-expression to feel like they have control over how their identity is generated. Yet as individual expression becomes more mutable and mistrust in social systems abounds, there’s one place above all that people are seeking integrity and guidance: brands.

The mainstreaming of AI is setting a new precedent for how people relate to non-human sources of intelligence. While automation on a consumer level has typically focused on specific tasks like replying to emails or budgeting, it’s now swiftly expanding to a more dynamic range of applications.

Young American investors are relying on alternative investments rather than stocks – a risky move according to experts. This indicates a disconnect between financial institutions and Gen Zers due to a lack of trust and presents an opportunity for brands to make investing guidance more accessible.

American women are investing their money at higher rates than ever, but confidence is still low. Women are working to combat the field’s existing gender and race gap, but how is that playing out, and what can existing and emerging financial providers do to tap into and innovate among this audience?

Scout is looking to make investing more fun, less intimidating, and educational for a younger audience through an easy-to-use app. As more Gen Zers and young people step into financial independence, how are fintech platforms helping them find their footing in the market?

Gen Zers are taking to social media to learn about finance – covering a full suite of topics from budgeting hacks to how to identify the next meme stock. The problem is, it’s hard to discern in the world of finance edutainment which influencers can be trusted, and who should be avoided.