The self-made mythos is as powerful as ever, despite societal upheaval testing its limits. Even mundane pastimes have been monetised as people cash in on massive audiences and leave no niche unexplored. Selling out is no longer a source of embarrassment, it’s just what makes the world go round.

The metaverse is emerging as a place for skill-building, experimentation, and fun, something the Lego and Epic Games partnership is tapping into. How will the brands help to build safer online learning spaces for kids? And what are the potential benefits of bringing education into virtual worlds?

The Indian gaming industry is growing exponentially, helped by smoother digital payments, the availability of cheap data and smartphones, a huge youth population, and a rising tide of women players. So how can brands appease gamers seeking deeper experiences to connect and socialise?