Elly Lau is a Behavioural Analyst at Canvas8. With a degree in sociology and Japanese studies from the National University of Singapore, she operates at the intersections of cultural insight, strategy and storytelling. Armed with a uniquely APAC perspective, Elly has conducted research on DIY media in Singapore and East Asian art history. She also writes a music criticism newsletter in her spare time and is a lifelong defender of fangirl culture.

People are cashing in on their personal brands 

Generation Sell

Gen Z (born 1997-2010)

Saudi Arabia

Careers

Media and Entertainment

Gaming

Education

Work

Research suggests young people in Saudi Arabia are picking up core soft skills such as communication and analytical thinking through gaming. While gaming is often framed as a tool for escapism, its positive impacts on Gen Z are trickling into other facets of their everyday lives and their careers.

Lego x Epic Games: educating Gen Alphas in the metaverse

What’s behind India’s gaming boom?