Stefan Kelly is a Senior Behavioural Analyst at Canvas8. Stefan has a background in behavioural science and psychology, and has spent most of his career researching how people form beliefs and make decisions. Now he spends most of his time trying to understand the interactions between identity, uncertainty and culture. After work, he's likely reading old psychiatry blogs, scouring 2nd hand clothing apps, or failing to get Arsenal tickets.

Polarised Populations

People are processing a synthetic reality

Reality Split

United States

Social networking

Most Americans who used Twitter in the past year took breaks, and some now plan to leave for good. There is also evidence that certain political affiliations are fueling disillusionment with the platform, with some moving toward more community-operated spaces that line up with their values.