Cove is a company attempting to combat plastic pollution with biodegradable water bottles made entirely from food waste. A first of its kind, the brand aims to appease eco-conscious consumers who are wary of greenwashing with evidence-backed and easily accessible solutions.

With lived experience of climate change devastation, eco-conscious Australians are eager to live more sustainably. But a lack of affordable sustainable options is creating a value action gap. How can brands help Aussies stay true to their eco values amid a cost of living crisis?

Research shows that Australians’ mental health is being strongly impacted by the worsening climate crisis. People are looking for support from brands to help them navigate difficult times, whether by providing transparency around production processes or by offering mental health guidance.