A study has shown Gen Y and Z’s dining habits are being influenced by user-generated content across TikTok. Young people are turning to social over traditional search to discover new restaurants, regardless of price and distance, as TikTok leans into indulgence mindsets and explorative behaviors.

Self-taught chefs are finding virtual success on TikTok as users embrace their accessible cooking videos and celebrate their relatability. Thanks to their fans, these chefs are sidestepping the traditional route to culinary success, typifying a new kind of career pipeline made possible by the app.

In the face of economic crisis and climate change, Gen Zers are turning to canned food to save on their weekly shop. Driven by an appetite for novel food experiences and sustainable everyday products, they're embracing TikTok-ready canned brands that deliver flavor, authenticity, and values.

Snacking has become more than just a temporary distraction. This mid-afternoon (or sometimes mid-morning) pick-me-up is being elevated to scientifically aid diets, holistically improve health, and conveniently meet new lifestyle habits. But can these mini-meals really satisfy our hunger?