Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

Dior is collaborating with Technogym to release a limited-edition range of fitness equipment. The pandemic has caused a surge in home fitness, and in general pushed wellness to the forefront – this line caters to the consumer demand whilst also bringing an element of luxury.

A new 'wait and try' service sees luxury online shoppers enjoy a personalised delivery experience where a courier waits for the client to try items on before deciding on what to keep. With e-commerce growing, HNWIs want delivery experiences that feel as luxurious as in-store services.

How are luxury brands signalling sustainability? Are experiential vacations the new norm? When do people factor resale potential into their buying decisions? In this part of the 2023 Expert Outlook, we speak to three experts about how luxury is maintaining its allure amid the cost of living crisis.

With a series of high-fashion partnerships, UGGs exemplifies the pandemic-era pivot. As people settle deep into comfort wear in lockdown, UGGs is getting a reboot with an approach that shows how a brand can shift from everyday essential to cult item with a few considered collaborations.