When author Kyle Chayka explored 2010s minimalism in Longing for Less, a very different world existed. Today, a polycrisis-ridden and digitally saturated society finds people yearning for more. Whether you chalk it up to post-pandemic release or a general sense of impending doom, people are now looking for a...

Research has shown that despite their relatively low incomes, American Gen Zers are traveling more than ever. Young adults are seeking new experiences and connectivity from travel, creating opportunities for brands to repackage their offerings to meet this cohort's wanderlust.

Are experiences really superior to possessions in the pursuit of happiness? Canvas8 spoke to Dr. Evan Weingarten, a marketing professor at Arizona State University, to understand how people derive joy from both experiences and material items – and what this means for brands’ marketing strategies.

Road.Travel empowers travellers to hit the road on their terms, guided by customisable itineraries that cover over 15,000 locations. With people increasingly prioritising local discovery and travelling with sustainable values, how can tech solutions help people make the most of their getaways?

Emerging from years of travel restrictions, younger Britons are rethinking what they want from travel. Gen Y and Z are looking for more authentic cultural experiences in their holidays, and brands are learning to partner with local hotels and cultural groups to provide them with just that.