Private Island’s use of Runway’s Gen 2 text-to-video generator to produce an AI US beer advert quickly went viral. Public sentiment towards AI is still mixed, but seeing absurd generative AI creations is one way of allaying any fears about it becoming too sophisticated, at least in the near term.

Hendrick’s has launched ‘Chat G&T’ to poke fun at AI developments that have seen companies race to impress audiences with chatbots. Stepping back from the debates around AI's potential benefits and pitfalls, the campaign offers some light-hearted commentary on the cultural mood.

Gaming’s cultural clout is pushing ad agencies to explore virtual worlds in the hope of reaching audiences they’re struggling to meet elsewhere. But with players often hostile to any perceived attempts to market to them in-game, how can brands connect with them without ‘diluting’ their experience?

Since the death of George Floyd and BLM protests in 2020, the representation of diversity in ad campaigns has soared. But Black, Asian, and minority ethnic groups still find that diversity in media entrenches rather than dismantles stereotypes. In 2022, how can brands get diversity right?