Safa Arshadullah is a behavioural analyst at Canvas8 with a background in organisational studies and strategic communications. To her, exploring behavioural and cultural insights is a means of learning nuances to better foster equity and justice in the world. Outside of work, you can find her tinkering with her chai recipe, taking meandering walks in neighborhoods she’s never been to, or analysing one of the multiple TV series she’s watching.


Border Reorder

Malaysia

Snacks and desserts

Community and grassroots

Chocolate Concierge celebrates Malaysian chocolate by partnering with local cocoa farmers and developing culturally inspired flavours. People's appetite for treats is on the rise, as is their preference for unique goods that authentically represent local heritage and history.