Conversations about sustainability are no longer enough. As it becomes all but certain that global heating will increase beyond the 1.5°C of the Paris Agreement, the effects of climate change are already a reality for many communities worldwide. People are not only sensing the urgency of the matter but are re...

In the wake of the pandemic, people have become more hygiene-conscious as household cleaning provides a way for people to regain control of their health concerns. Enozo transforms tap water into ‘nature’s most powerful sanitizer’, and is tapping into new safety-first hygiene-led behaviors.

Safely is the cleaning brainchild of celebrities Kris Jenner, Chrissy Teigen, and Emma Grede. The brand is transforming green cleaning within the premium sphere through a savvy aesthetic at a time when DTC is thriving and consumers are happy to pay a premium for their hygiene goods.

As people looked for ways to stay calm and self-soothe during the pandemic, a new love for cleaning emerged. But while ‘CleanTok’ videos may be going viral, it’s green cleaning that’s really got people talking. But what do they expect from brands and products in this growing household segment?

Conventional cleaning goods may leave kitchens and bathrooms gleaming, but they often end up dirtying the environment through microplastics and harmful chemicals. Blueland offers an alternative, selling mix-at-home products that help preserve the planet while polishing one’s home.