Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

As the cost of living crisis bites, Britons are re-evaluating their spending, and even higher earners are making sure luxury moments feel prudent. After tracking how values are shaping big-ticket purchasing in our Luxury Sector Snapshot, Canvas8 spoke to nine Britons to understand more.

Despite the economic uncertainty that surrounded 2022, many Britons are eager to indulge themselves, whether that’s via small-scale luxuries or big holiday plans. Having investigated this in our Luxury Sector Snapshot, Canvas8 spoke to eight people about their luxury spending intentions in 2023.

Price rises and tax increases have created a gloomy economic picture for Britons who are only just starting to feel the crippling impact of the increased costs of living. Now, they are on the hunt for ways to save money and brands that can help them score a much-needed bargain.

eBay's partnership withLove Islandfor the 2023 winter series has a focus on 'imperfect' yet authenticated luxury items. As the cost of living persists, second-hand options are becoming more enticing and realistic for those looking for accessible ways to treat themselves.