People are taking a patchwork approach to self-expression to feel like they have control over how their identity is generated. Yet as individual expression becomes more mutable and mistrust in social systems abounds, there’s one place above all that people are seeking integrity and guidance: brands.

Conversational AI is becoming embedded in people’s daily routines, with the technology becoming an increasing priority for companies across sectors. However, as people continue to voice mixed emotions around its introduction, how can brands help to build trust and develop quality user experiences?

A viral trend on TikTok is imagining alternative timelines and realities in which Western colonial nations never came into power. These creators demonstrate how generative AI can support creativity and imagination, inviting a wide audience to critically engage with history in an accessible format.

Apple’s Vision Pro attempts to offer mixed reality immersion without sacrificing authentic interactions in the real world. As Gen Zers battle with the paradox of being digitally native, but wanting to switch off, many are wanting tech to complement offline activities rather than replace them.

The oldest Gen Alphas are turning 13. The majority are the children of Gen Yers and are the first generation born entirely in the 21st century. By 2025, this generation will grow to more than two billion – the largest generation in history. So what’s next for digital-first Gen Alpha tweens?