Safa Arshadullah is a behavioural analyst at Canvas8 with a background in organisational studies and strategic communications. To her, exploring behavioural and cultural insights is a means of learning nuances to better foster equity and justice in the world. Outside of work, you can find her tinkering with her chai recipe, taking meandering walks in neighborhoods she’s never been to, or analysing one of the multiple TV series she’s watching.


The need-it-now mentality has become the norm

Compulsive Convenience

People are plugging into an outsourced lifestyle

Life on Autopilot

Malaysia

Supermarkets and food

Apps and software

EzyCart was developed to streamline the grocery shopping process, with payments, weighing, and more taking place directly in the tech-enabled cart. With people holding reservations about AI yet wanting to automate menial tasks, these kinds of products show how the tech can be useful in daily life.