Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

Gen Zers are looking for relatable and engaging content that better reflects their understanding of personal wellbeing – and Woo is a platform aiming to provide just that. As young people's wellness values shift, how can brands best cater to their changing mental health needs?

A health tech start-up is aiming to reinvent at-home social care for Older Adults with its all-in-one integrated platform for carers. At a time when professionals are overstretched and under-resourced, such innovations are ways of reducing the admin burden, enabling a greater focus on care.

As the cost of traditional healthcare becomes a significant deterrent, droves of Americans are exploring alternative ways of tracking their wellbeing. A study has found that the number of people using health wearables has soared nationwide, indicating that trust in this tech is growing.

How should disparities in gender-specific healthcare be addressed? What does a holistic approach to behavioural health risks look like? Is gamified fitness the future? In this part of the 2023 Expert Outlook, we speak to three experts about health and fitness in an increasingly phygital world.