People are craving comfort. Amid what can feel like a state of constant crisis – a layering of traumatic societal events – it can sometimes seem like we’ve lost a sense of scale and cohesion. In the face of this, the desire to retreat into nostalgia is more seductive than ever.

Navigating reality has become an almost constant shock to the system. With the ongoing cost of living crisis, wars, political polarisation, and global environmental issues, life’s stresses are becoming increasingly difficult to escape. With individuals and collectives in a perpetual state of disturbance, peop...

Wealthy travellers are seeking more than just exclusive travel experiences – they want transformation. By tailoring travel to personal goals, travel coaching is helping the elite to maximise the benefits of their adventures. How can brands tap into the intersection of travel, coaching, and wellness?

In the wake of the COVID-19 pandemic, wellness is taking a central role in people’s travel and leisure decisions, with affluent Gen Yers, in particular, organising trips that put physical and mental health front-and-centre. So, how can tourism brands and hotels best accommodate these tourists?

Cult favorite character Grimace is making a return via McDonald's adult Happy Meal. The limited-edition nature of the meal appeals to the hype culture-fuelled clamor for something exclusive but also provides the comfort and fun people are turning to in times of uncertainty and instability.

As people seek to mine the past for comfort and connection, especially among music listening habits, Wendy's leverages nostalgia through a collaboration with autotune hitmaker T-Pain. The partnership follows a trend of brands utilizing artists in marketing to create memorable campaigns.