Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

With football fans concerned that racism pervades the sport’s ecosystem, Chelsea has partnered with the Black Collective of Media in Sport. The event celebrates the contributions of Black creators and players to the club and the sport more generally – championing diversity on and off the pitch.

Despite women’s sport growing in popularity and influence, misogynistic views towards female athletes continue to harm the sport's development at a grassroots level. Nike and Rebel Girls are aiming to overcome this by normalising professional sports as a vocation for girls and young women.

Baesianz FC has created a safe space for Asian women, non-binary, and trans members to play football, creating greater inclusivity and visibility for a traditionally excluded community. How can brands champion local initiatives to address structural inequalities in sports?