Signal6 Jul 2023
Grimace Shake reappropriation demonstrates power of UGC

McDonald's Grimace-themed milkshake has made waves online, with the #grimaceshake trend on TikTok transforming the happy purple character into something a little darker. Adopting a product into fan storytelling can effectively generate hype, whether or not it matches the brand's intentions.

Grimace Shake reappropriation demonstrates power of UGC