Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

The self-made mythos is as powerful as ever, despite societal upheaval testing its limits. Even mundane pastimes have been monetised as people cash in on massive audiences and leave no niche unexplored. Selling out is no longer a source of embarrassment, it’s just what makes the world go round.

With gas prices rising, gig economy drivers are facing a loss in earnings. DoorDash has introduced a system that lets drivers offset gas prices through cashback on purchases made through a 'DasherDirect' card. The aim is to proactively support its team without passing on costs to the consumer.

Zomato, an Indian delivery company, is developing rest stops where gig workers can safely take a break and access resources and support. This step highlights the need for more prevalent protections for gig workers who are at the forefront of the labour rights movement around the world.

Workers in the gig economy are becoming increasingly concerned by the opaque algorithms used to manage – and in some cases, fire – them. Many are demanding more transparency around how they're assessed so they feel a greater sense of control over their work.

Para is an app that attempts to help gig workers see how much they’re really making per hour, lifting the curtain on fees taken by gig economy platforms. Americans are becoming more aware of poor labor practices and are looking for ways to better understand how their time translates to money.