Makua Adimora is a behavioural analyst at Canvas8. After completing a bachelor's degree in chemical engineering, she shifted her focus to culture journalism. With a keen interest in music and culture, she has written for the likes of 

, and Al Jazeera, among others. In her spare time, she can be found overspending at Superdrug or writing about the new-school hip hop scene in Nigeria.

People are looking for belonging in exclusivity 

Insider Status

People are constructing meaningful collectives 

World Builders

Singapore

Music, radio, and podcasts

Live broadcasts and events

UOB received a 45% surge in card applications after it announced that its cardholders would have first access to Taylor Swift tickets to her Singapore shows. The event demonstrates the evolution of fan culture and the lengths people are willing to go to show support for their favourite artists.