Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

As businesses and people become aware of the possibilities that AI can bring to marketing and digital services, worries are mounting around the hyper-personalisation of AI. Canvas8 spoke to marketing professor Eleonora Pantando about how AI personalities can smooth operations and customer journeys.

When OpenAI released ChatGPT to the public, the text generator made a clear case for the sheer disruptive force of AI – making it apparent that such technology will change the way we experience information and engage with brands. But major challenges remain before AI elbows humans out of the way.

Algorithms have become central to discovering new music and products online – but are machine-led recommendations always welcome? Canvas8 spoke to Chiara Longoni, an assistant professor at Boston University, to understand how people’s goals impact their willingness to trust AI.

German artist Boris Eldagsen has rejected a prestigious photography award, revealing that his submission was AI-generated – a bid to make a point about AI ethics and art. Amid growing concerns around generative AI, there's a need for more substantial regulations to make the tech more trustworthy.