Major fashion houses are tapping bike culture to cater to eco-conscious luxury shoppers, demonstrating a shift in what luxury means to the modern consumer. As people increasingly tie their lifestyle to the fate of the planet, luxury bikes appeal by marrying sustainability and play.

The Four Seasons in the Maldives has become a central hub for marine research on coral spawning. With the imminent threat of climate crisis, luxury brands are increasingly embracing opportunities to find positive solutions that tackle environmental issues while staying relevant amid rising prices.

With pandemic-strengthened values of sustainability and community, US travelers are seeking eco-oriented vacations, looking to support local economies and slow down the pace of their adventures to enjoy the journey as much as the destination. What can brands do to cater to these ethical explorers?

In the wake of the pandemic, young people are seeking out wellness-focused outdoor experiences on their doorsteps. Wild Awake is a nonprofit organization that curates sensory day trips in the Bay Area, catering to the growing demand for activities that merge wellbeing, nature, and spirituality.