Makua Adimora is a behavioural analyst at Canvas8. After completing a bachelor's degree in chemical engineering, she shifted her focus to culture journalism. With a keen interest in music and culture, she has written for the likes of 

, and Al Jazeera, among others. In her spare time, she can be found overspending at Superdrug or writing about the new-school hip hop scene in Nigeria.

People expect care and emotional intelligence from brands

Everyday Empathy

People want their identities to be reflected in mainstream culture

Collective Equity

United States

Community and grassroots

Charities

City Girls member JT established the No Bars Reform, an initiative to aid formerly incarcerated ladies. Assisting them in finding employment, housing, therapy, substance abuse help, and additional opportunities, the endeavor aims to help women recover and return safely to society after prison.

'Ear Hustle': intimate storytelling from behind bars

Second chance hiring push aims to tackle inequality