When author Kyle Chayka explored 2010s minimalism in Longing for Less, a very different world existed. Today, a polycrisis-ridden and digitally saturated society finds people yearning for more. Whether you chalk it up to post-pandemic release or a general sense of impending doom, people are now looking for a...

In today’s hyper-connected globe, the meaning of national identity is no longer rigid, and we’re seeing a dissolution of cultural borders as we travel through our devices. This shift in mentality is happening against a turbulent geopolitical backdrop as countries prioritise regional allies.

Emerging from years of travel restrictions, younger Britons are rethinking what they want from travel. Gen Y and Z are looking for more authentic cultural experiences in their holidays, and brands are learning to partner with local hotels and cultural groups to provide them with just that.

People are becoming increasingly aware of the injustices inflicted on minority groups and expect brands to play their part in redressing them. Responding to this, Zara's beauty campaign expands the scope of diverse representation by showcasing Indigenous models with face tattoos.

Travel platforms are urging people to connect with destinations through the eyes of locals, catering to an appetite for realness within the experience economy. How is this content impacting travel media, and to what extent is authenticity affecting decision-making for Gen Z and Y travellers?

Catering to self-expressive yet commitment-phobic Gen Zers, Inkbox’s temporary tattoos offer short-lived and customizable body art without risk of regret. For an impulsive generation keen on flexibility and keeping up with trends, can brands offer the fleeting fun that today’s young people are after?