Youth unemployment has reached some of its highest rates in China as young people deal with economic uncertainty and reevaluate their lifestyles. These rates reflect a prioritisation of wellbeing and highlight a disconnect between education and employment where brands can help bridge the gap.

Despite calls for gender equity, the gender pay gap in the US has remained pretty much stagnant over the past two decades. With expectations of what businesses can and should do shifting substantially, people want real commitment and allyship from brands beyond performative marketing.

Women in leadership roles are reevaluating work, and are looking for like-minded individuals that they can connect with to advance their career prospects. Chief, a networking membership club, is looking to meet this demand by fostering a peer-to-peer support system among women business leaders.

At first glance, TikTok trends such as ‘bimbofication’, ‘the rockstar girlfriend’, and ‘sugar baby aesthetics’ appear to be firmly anti-feminist – a stark contrast to the era of the ‘girlboss’. But what do these narratives reveal about the evolution of female empowerment on social media platforms?