The self-made mythos is as powerful as ever, despite societal upheaval testing its limits. Even mundane pastimes have been monetised as people cash in on massive audiences and leave no niche unexplored. Selling out is no longer a source of embarrassment, it’s just what makes the world go round.

As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Gen Zers have been labeled lazy by the corporate world because their ambition looks different from their predecessors in the workplace. Further inspection of their work ethic shows that it extends beyond their nine-to-five, with side hustles challenging the anti-ambition accusation.

Gen Zers are increasingly redefining workplaces, and a study has shown that they’re looking to control their careers by starting their own businesses. The findings highlight how this cohort is adapting to new career contexts, working for themselves, and taking life into their own hands.

The ‘great resignation’ has seen many Britons leave their roles for a more meaningful career or more flexibility in their work lives. With this in mind, LinkedIn’s Career Explorer is designed to help people discover new employment opportunities that they might not have otherwise thought about.

Toxic social media platforms are causing many users to turn to smaller communities online, which have bubbled up to offer alternative collective spaces. Roar Social provides a positive space where people can support philanthropic creators by 'donating' instead of 'liking'.