As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

Employees in India fear for their job security as economic uncertainty and the threat of AI cast doubts over the future. As a result, young people are moving to new industries or starting businesses, showcasing a broader trend of people taking different routes toward gainful employment.

Senior professionals in Indian start-ups are moving to established firms as they look for job security. From changing priorities of higher education to this current exodus, people in India are redefining what they want from a career, meaning businesses must ensure they can provide stability.

How are young Indians changing power dynamics with an entrepreneurial economy? Why are people demanding greater action on climate change? How are digital payments and lending growing as financial services are striving to become more inclusive? And what are the new standards of equality?

From new technologies to DE&I commitments and social responsibility programs, young people nowadays have highly specific requirements when weighing up potential employers. Canvas8 spoke to nine people from across the US to find out what’s important to them when looking for a job.