When author Kyle Chayka explored 2010s minimalism in Longing for Less, a very different world existed. Today, a polycrisis-ridden and digitally saturated society finds people yearning for more. Whether you chalk it up to post-pandemic release or a general sense of impending doom, people are now looking for a...

With the rise of maximalism and the decline of 'blanding', decorators are cultivating spaces of playful escape in their homes. In this vein, A$AP Rocky has launched his own design studio HOMMEMADE, and is collaborating with Gufram to produce luxury statement pieces for households.

Gorpcore has been a favourite aesthetic among many fashion buyers, but the 'quiet luxury' movement is ushering in a challenge to the logo-heavy, outdoorsy style donned by city dwellers. As people reject overt displays of wealth amid a cost of living crisis, understated fashion is becoming popular.

Blanding – the use of monochromatic or minimal design that defined the 2010s – is fading in relevance. Fresh out of lockdown, consumers want the brands they choose to be bold and unique, as well as authentic and transparent. So, how can brands pivot to reflect these changing trends?

Stealth wealth has emerged as one of the standout sartorial trends of 2023, with TV shows like Succession flaunting chic, sleek luxury. However, with the economic downturn putting the idea of expensive cashmere coats in sharp relief, why is dressing rich so popular when so many of us aren’t?