When author Kyle Chayka explored 2010s minimalism in Longing for Less, a very different world existed. Today, a polycrisis-ridden and digitally saturated society finds people yearning for more. Whether you chalk it up to post-pandemic release or a general sense of impending doom, people are now looking for a...

The city of Liverpool was the initial setting for a This Girl Can campaign that focuses on enjoyment in sports. Following research from Sport England suggesting that women face significant barriers to physical activity, the campaign aims to boost participation by highlighting the emotional benefits.

A study has found a notable disparity in leisure and fitness time among mixed-sex households, with men often making space for exercise at women's expense. Considering the long-term health implications, brands have a role to play in helping women address this imbalance and maintain their health.

Endurance sports have long been considered to be male-dominated arenas and none more so than high-powered triathlons. Traditional Ironman events have seen a growing popularity among women keen to challenge themselves while enabling them to enjoy a sense of camaraderie and community through exercise.

The launch of Nike (M) marks a turning point in the visibility of active women who want to continue exercising while pregnant and during the postpartum period. Historically underserved, Nike is catering to women looking for activewear that suits and supports the needs of their changing body.