Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

LinkedIn has seen a growth in Gen Z users, and they are now the fastest-growing global audience demographic on the platform. Young professionals actively seek more positive and productive social media experiences to find opportunities and work toward their career ambitions.

With over 30 million sign-ups just 24 hours after launching, Threads has become a serious challenger in the social media space. By making a transition to the platform as seamless as possible, the Meta-founded microblogging hub is appealing to users looking for convenience and a ready-made community.

Every major social media channel has at least one problem that threatens to drive users away, whether it’s questionable data collection practices or a toxic virtual atmosphere. As people begin to question the value of mainstream platforms, where are they finding a sense of connectedness online?

Instagram is catering to the creator community by rolling out additional support for entrepreneurial users. With social media serving as a springboard for businesses and personal brands, people are increasingly looking for these platforms to help and not hinder their efforts in this regard.