Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

People are taking a patchwork approach to self-expression to feel like they have control over how their identity is generated. Yet as individual expression becomes more mutable and mistrust in social systems abounds, there’s one place above all that people are seeking integrity and guidance: brands.

As excitement for the Women’s World Cup builds, short-form content is being utilised to facilitate a spike in interest. Not only does this point to the continued rise of the Women’s game, but also the new ways people are engaging with sports in the context of the evolving attention economy.

With interest in women's sports surging, brands are doubling down on their commitments to diversify the sporting landscape. In recognising the power of defining sporting moments, and launching initiatives to boost inclusivity, Adidas is embracing a new era of sports participation and fandom.

When OpenAI released ChatGPT to the public, the text generator made a clear case for the sheer disruptive force of AI – making it apparent that such technology will change the way we experience information and engage with brands. But major challenges remain before AI elbows humans out of the way.

A viral trend on TikTok is imagining alternative timelines and realities in which Western colonial nations never came into power. These creators demonstrate how generative AI can support creativity and imagination, inviting a wide audience to critically engage with history in an accessible format.