In the turbulent economic environment, money is losing its value. Consumers are reevaluating their spending across sectors. With a looming crisis of trust in financial institutions, how are people managing their budgets? And how can brands navigate the complex relationship between value and cost?

In a hyper-connected world, it feels like everything previously ‘insider’ is more available than ever: from behind-the-scenes access to the lives of public figures to travel experiences immersing people into worlds previously deemed unattainable. But while people embrace this community-based inclusivity and u...

Mugler’s collaboration with H&M draws on dupes and brings luxury fashion to high-street shoppers. With dupe culture picking up steam, high-end brands are increasingly partnering with more accessible and affordable labels, providing an opportunity to build broader brand communities.

Gen Zers are mainstreaming beauty dupes in a major way. With a growing selection of inexpensive alternatives to their favourite beauty products widely available, Gen Z are shifting the stigma around bargain products and building cultural credibility around saver mindsets.

Content creators are taking to social media with anti-recommendations for their audiences in response to the way TikTok prompts constant consumption. Starting primarily with beauty products, this new trend reflects people looking to spend more carefully during times of economic crisis.