People are taking a patchwork approach to self-expression to feel like they have control over how their identity is generated. Yet as individual expression becomes more mutable and mistrust in social systems abounds, there’s one place above all that people are seeking integrity and guidance: brands.

When author Kyle Chayka explored 2010s minimalism in Longing for Less, a very different world existed. Today, a polycrisis-ridden and digitally saturated society finds people yearning for more. Whether you chalk it up to post-pandemic release or a general sense of impending doom, people are now looking for a...

Gens Y and Z are looking for ways to maximize their experiences over the summer of 2023 without compromising themselves financially. A desire for bucket list activities, from travel to concerts, is driving them to embrace travel hacks and more involved financial planning around trips.

The deinfluencing movement has reached the tourism industry, where travel influencers face a growing challenge to resonate with people. One tourist destination in Australia is pleading for people to not post about visiting, instead asking them to put their phones down and enjoy IRL experiences.

Europe missed its quota of affluent Americans during the pandemic, and it seems the feeling is mutual. With wealthy travelers from the US set to return to the continent in droves during the summer of 2023, how have their desires changed? And how can businesses move with the times?

Luxury travelers are making up for lost time, with intentions to pack in plenty of travel. However, a one-size-fits-all approach won’t work, something that Marriott International understands. So what do luxury travelers really want, and how is this industry heavyweight leaning into their desires?