People are taking a patchwork approach to self-expression to feel like they have control over how their identity is generated. Yet as individual expression becomes more mutable and mistrust in social systems abounds, there’s one place above all that people are seeking integrity and guidance: brands.

Q.AI is a digital investment app offering wealth management service solutions to help its users control risk and maximize returns. As young investors look for safer options across the board, how are fintech platforms reshaping their services to make investing more accessible and transparent?

TikTok is the gold standard when it comes to attention economy algorithms, and now the app is kicking it up a notch by testing an AI chatbot that makes the app even more personalised. As AI proliferates across sectors, the personalised experience it offers could help quell scepticism about the tech.

Scout is looking to make investing more fun, less intimidating, and educational for a younger audience through an easy-to-use app. As more Gen Zers and young people step into financial independence, how are fintech platforms helping them find their footing in the market?

Online gaming has ballooned in popularity during the pandemic, offering a social outlet amid lockdowns. By making gaming-friendly streaming service Twitch a key pillar of its Prime subscription service, Amazon is appealing to a broad landscape of mainstream and niche interests.