The past decade has seen political polarisation – accelerated by social media’s filter bubbles and echo chambers – deepen and mutate. An ominous era of a polycrisis has shattered any remaining societal consensus. Meanwhile, powerful anti-establishment voices have stepped into the void.

Conversations about sustainability are no longer enough. As it becomes all but certain that global heating will increase beyond the 1.5°C of the Paris Agreement, the effects of climate change are already a reality for many communities worldwide. People are not only sensing the urgency of the matter but are re...

Today, audiences are shaping the cultural agenda. Empowered to speak up for the causes they believe in, people are actively calling out brands they see as inauthentic. What are the main drivers of this behavioural shift? And how can brands win the trust of these outspoken advocates?

As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

A study has proven that plant-based diets aren't only good for people's health but also for the planet's. The findings confirm the need for large-scale changes around what people eat, but emphasising individual action is challenging as people are switching off from faux-meat hype.

From product labelling debates to brazen ads that shame the other side, the dairy and plant-based industries are at loggerheads – causing conflict among consumers. So what are the pros and cons of both? And how can brands rise above the feuds and innovate in an increasingly saturated market?

Lab-grown meat, or cultivated meat, is gaining popularity as a health-conscious option which is good for the climate. While the environmental impact is still being studied, the cost is currently high, but efforts are being made to make it more affordable. What’s causing the growth in interest?

A study shows that older Gen Yers are becoming more conservative as they age, contradicting the idea that they're more progressive than previous generations. With polarization in the US reaching record levels, brands targeting this cohort would be wise not to take their values for granted.