Signal4 Sep 2023
Eco-focused plant-based ads alienate ambivalent consumers

Plant-based alternatives are losing their sizzle, and their demand is stagnating. One challenge they face is that some adopters who haven't already tried plant-based options aren't swayed by eco-messaging. So, there could be an opportunity to find new value propositions across the industry.

Eco-focused plant-based ads alienate ambivalent consumers