As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

With all the buzz around empowerment and body positivity movements, the pervading message is still that body image equals worthiness. Diet culture remains toxic and nobody is spared from its sting. How can brands be kinder and more transparent while breaking the cycle of unhealthy diet messaging?

As people prioritise their pet's health and wellbeing, many people are seeking food that’s functional and sustainable. By providing products that emphasise pet wellness through plant-based nutrition, The Pack is re-energising the sector while also tackling the industry’s sustainability problem.

In the often maligned world of vegan cheese, AI is being used to make ethical consumption easier without compromising on taste. The combination of AI and plant-based foods has the potential to keep the meat/dairy alternative category fresh while patching up AI’s ethical weak spots.

A study has proven that plant-based diets aren't only good for people's health but also for the planet's. The findings confirm the need for large-scale changes around what people eat, but emphasising individual action is challenging as people are switching off from faux-meat hype.